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The architecture is just as much of a star as the art in the new “contemporary art container” designed by Zaha Hadid for the Chanel fashion label. The sleek, shiny, swooping, organically-formed building/trailer is, at least in these pictures (taken by Virgile Simon Bertrand — a couple more after the jump) quite stunning. And that’s before you even get to the installations by top art world players such as Sophie Calle, Sylvie Fleury, Nobuyoshi Araki, Pierre et Gilles and Yoko Ono…
The artists were commissioned to come up with a piece of work inspired by Chanel’s quilted bag. I’m often wary of such commissions, which can inspire sub-standard work that does neither corporate patron nor artist any favors, but I’d be interested to see what this A-list bunch have come up with. The exercise, which just opened in Hong Kong, is certainly a good way to keep Chanel’s reputation as a supporter of the fine and the fabulous, and that’s an image it clearly hopes will spread around the world as the building/trailer and its contents travel to Tokyo, New York, London, Moscow before finally, in February 2010, reaching Chanel’s home turf, Paris.
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.