Big fat package of articles and slideshows on Green Design is here...

Posted by: Helen Walters on February 11, 2008

Just posted a mega-package on Green Design, which has been both a positive and slightly disheartening place to keep my brain for the past few weeks. Jessie Scanlon’s written a really thoughtful Insight piece on the necessity for the American government to step up to the sustainability plate — to stop talking/promising and start funding. Unlikely to happen with this lame duck administration, but hopefully whoever takes the mantle come next January will have some fire in his or her belly and address this issue with radical investment and innovation before it’s too late. We also feature a piece by Alex Steffen of Worldchanging, on the need for designers to give up trying to turn cars green. The problem, he argues, isn’t under the hood but in the design of our cities: If we didn’t have to drive everywhere, it wouldn’t matter what mileage we got. That’s simplifying radically, so read the piece. And if you have a spare half an hour, check out something that isn’t in the Green Design package at all — a great talk by Robin Chase, the founder of ZipCar (and now new social networking ride-sharing site, GoLoco, about which I wrote last year). She’s been banging the car design/urban design drum for some time now, and was speaking at a sustainable design-themed event moderated by another wonderful colleague, Reena Jana. Unfortunately, the film was too long for us to stream it without all sorts of technical problems, so check it out at Continuum’s site (the consultancy hosted the event). Robin is super articulate — and seems equally racked with hope and doubt.

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Reader Comments

Christa Avampato

February 12, 2008 10:56 AM

Thank you so much for this post. I visited the Green Design site and love the posts on biomimicry. As designers, there is limitless information available to us if we take the time to really inspect and respect what nature has to offer us.

Helen

February 12, 2008 12:22 PM

Thanks, Christa. So glad you like the package -- and the biomimicry story. Matt (the writer) did a great job, and Janine Benyus is great; I heard her speak at the IDSA conference in San Francisco last year and she was wonderful -- clear, calm, concise and utterly persuasive. Thanks again for taking the time to comment.

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What comes next? The BusinessWeek Innovation and Design team of Michael Arndt and Helen Walters chronicle new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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