Ad for an online shop that is well done and actually entertaining

Posted by: Helen Walters on February 12, 2008

Now admittedly, my command of the Dutch language is somewhat limited so I could have misunderstood what’s really going on, but I love this clever page that came across my path today [thanks to my colleague, Peter Clem]. As far as I can tell, the legendary Dutch department store Hema moved its Web site from http://producten.hema.nl/ to plain old hema.nl. With clever use of animation that brings all the usually-static products on an e-tail site to life (what can I say? I always loved things like dominoes, too) mayhem is wrought among the products — and the page design itself — before would-be consumers are redirected to the newer site (which leaves out the balloons and boiling kettles but presumably has rather better functionality and lets you actually buy stuff — as I don’t live in Holland, I didn’t test this). It’ll probably irritate as many people as it entertains, but I found it whimsical, playful and really rather lovely. And I bet it gets forwarded to a ton of people, some of whom might even sign up for the Hema newsletter. Job’s a good ‘un.

 

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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