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What Designs Survive CES Hype?

Posted by: Reena Jana on January 8, 2008

The Consumer Electronics Show in Las Vegas still has a couple of days to go. Sure, many breakthrough designs make their debuts at this extravaganza of tech. But others, while they might seem cool when on view at CES, fail to become top sellers.

For instance: I noticed that back in 2006, CNET’s “Best of CES” lineup included the Pioneer Inno, which plays MP3s and XM Satellite Radio. Hardly an iPod killer, the device is the subject of consumer reviews all over the Web saying how disappointing it was.

And of course there’s Sony’s E-Reader, which was also got some attention at CES 2006. How many of those do you see being read on the subway or in airports today?

And why am I turning to CES two years ago? It’s long enough to know that a product, although as innovative as it might have appeared in Las Vegas, just did not catch on despite some very ahead-of-the-curve features and form factors.



What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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