Isaac Mizrahi moves to Liz Claiborne. Let's revisit his thoughts on branding and design strategy

Posted by: Reena Jana on January 16, 2008

So, Liz Claiborne announced today that the company hired designer Isaac Mizrahi as its new creative director. It’s a smart move on the part of Liz Claiborne, given Mizrahi’s successful track record at Target, in terms of revitalizing the department store’s brand. And it’s a smart move on Mizrahi’s part, too. His contract is expiring at Target — and the chain seems to be losing some of its previous luster as the go-to “design for all” destination as many other companies copy its approach. In December, it saw a larger-than-expected decline in same-store sales and predicted a lag in fourth-quarter earnings.

In 2006, I interviewed Mizrahi his Manhattan office on the topics of branding, designing for different audiences, and his advice to companies looking to be ahead of trends as they emerge in the marketplace. It will be interesting to see if he applies some of these tactics as he moves to Liz Claiborne. Here’s a link to the interview.

Reader Comments

callie

January 18, 2008 12:34 AM

Liz Claiborne? The line associated with middle aged women? I think Target has a younger hipper buyers. Frankly, one of the probls with Claiborne (as is what's happening to Kors) is that it's spread too thinly. It's not fashionable, it's "nice." It's stuff that middle aged oversized matrons wear, who only want to cover up and not necessarily turn heads.

The turn over is higher at Target than at a Macy's, so I wonder how long his stuff will languish.

Anyway, I think he did a great job at bringing Target along. He was a big name, but maybe it's time they focus on merchandising correctly, and bringing their sales staff into the fun of fashion, rather than just having them throwing things on hangers and never catching on how to put shoes, bags, accessories and clothes together.

Post a comment

 

About

What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

BW Mall - Sponsored Links

Buy a link now!