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Google-Tube's on the rise -- and so is online video viewing in general

Posted by: Reena Jana on January 17, 2008

Yes, comScore just sent out its Video Metrix report this morning, citing online video viewing in November 2007. The report says that more than 75 percent of Americans watched a video (either streamed or downloaded) online in November. On average, people spent 3.25 hours a month viewing videos on the Web during that month. And yes, Google-Tube is the behemoth in this space. According to comScore, Google Sites, including, increased market share between October and November. Google Sites represent 31.3 percentage points of the online video market share, which is up more than 2 percentage points.

It would be interesting to see international numbers and get a sense of viewing habits around the globe. Are video sites such as Tudou in China drawing viewers for the same number of hours each month as YouTube?

I also keep thinking of a recent New Yorker magazine piece that speculates on what might happen if the common online experience becomes dominated by posting and watching video and away from writing and reading. Will those two skills die out, and become merely pastimes of an elite, educated class? Is video simply easier to digest and share…and with broadband getting ever more accessible and faster, will online video supplant emailing, blogging, IMing, and reading big-media news sites? After all, labs at companies such as HP are working on online video-messaging sites.



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