Discussions on Green Design - At Continuum in Boston

Posted by: Reena Jana on December 17, 2007

Going green is a huge topic in the worlds of design and business — and where the two intersect. A little over a week ago, I hosted a conference in Boston on green design, hosted by innovation consultancy Continuum. Video from the day-long event, which was attended by about 60 or so designers and executives, has just been posted.

The line-up of speakers was wonderfully broad and touched on a wide variety of topics. Two of Businessweek’s “Cutting Edge Designers” from the last two years presented — Robin Chase, founder of Zipcar and GoLoco.org, as well as Amy Smith, the former MacArthur Genius who designs low-tech products for developing-world audiences. Also sharing stories on eco-friendly design tactics were Paul Murray of Herman Miller, who talked about the furniture company’s legacy of sustainable policies and David Berry of Flagship Ventures, who focuses on cutting edge clean technologies as a venture capitalist.

Also in the mix were endurance swimmer Lewis Gordon Pugh, who uses his hair-raising swims at locales such as the geographic North Pole to raise awareness of climate change, and the team behind Busycle, a delightful art project that transformed a van into a bizarre, 15-person, human-powered vehicle.

That’s all I’ll say…watch the videos and you’ll be able to hear the speakers talk for themselves, as well as the engaged audience feedback during our Q & A sessions and the panel that wrapped up the event.

 

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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