Taking London by storm

Posted by: Helen Walters on October 01

london ink.jpg
Everyone’s favorite ad-agency-that’s-not-an-ad-agency caused a bit of a stir in London recently. Mother installed two enormous, tattooed mannequins — one at Victoria Station, the other on the banks of the River Thames. It’s all part of a campaign for London Ink, a new reality TV show following a bunch of tattoo artists. Video of the riverbank installation here:

It’s really a fantastic example of guerrilla/ambient advertising that’s got everyone talking — in a good way. No fake bombs in site. Are you watching and learning, Cartoon Network?

[Image from Getty; thanks to CR’s blog for the YouTube video link]

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What comes next? BusinessWeek Innovation Editors Helen Walters and Reena Jana chronicle new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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