McCracken vs Anderson

Posted by: Helen Walters on October 16, 2007

Fascinating bust up taking place over on MIT anthropologist Grant McCracken’s blog. He took issue with the ‘fallacy’ of The Long Tail, and a slightly hurt sounding Chris Anderson, to his credit, has taken issue right back.

McCracken: “What is missing in The Long Tail is the work horse of capitalism, the corporation, and the extraordinary challenges that now confronts its innovation, strategy and marketing functions. As virtually everyone knows, the corporate world is scrambling to deal with the speed with which taste and preference now fragment and change.”

The conversation has broadened and the spat is entertaining, insightful — and clearly not over yet.

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