Fascinating bust up taking place over on MIT anthropologist Grant McCracken’s blog. He took issue with the ‘fallacy’ of The Long Tail, and a slightly hurt sounding Chris Anderson, to his credit, has taken issue right back.
McCracken: “What is missing in The Long Tail is the work horse of capitalism, the corporation, and the extraordinary challenges that now confronts its innovation, strategy and marketing functions. As virtually everyone knows, the corporate world is scrambling to deal with the speed with which taste and preference now fragment and change.”
The conversation has broadened and the spat is entertaining, insightful — and clearly not over yet.
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.