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Creative Capital: A Resource for Imaginative Ideas

Posted by: Reena Jana on September 12, 2007

When we were putting together our annual Cutting Edge Designers series for — which also appears in condensed form in the current issue of IN: Inside Innovation within BusinessWeek magazine — one possibly unusual resource I turned to for ideas was Creative Capital. The New York-based non-profit is known in the art world as an organization that offers grants to talented artists in various fields, from film to “new media” or digital art. But there are reasons why businesses should pay attention to Creative Capital’s grantees, because many of them could easily be tapped to work on imaginative design ideas for corporate projects.

In fact, some savvy companies already employ them. For example, a 2006 grantee, the Web artist Martin Wattenberg, is on staff at IBM. At Big Blue he works on data visualization projects, such as the recently released Many Eyes — a site where anyone can make quick and elegant graphs and encourage online discussion about the information presented. We featured Martin, who has also worked on interfaces for NASA and a stock-market visualization tool for Smart Money, as one of this year’s Cutting Edge designers.

Other Creative Capital grantees, such as the video-game designers Aureia Harvey and Michael Samyn, would be intriguing recruits or consultants for gaming companies looking for fresh design. The duo has experimented with rich, original plotlines and imagery.

For companies looking for the “next big thing” in design talent might want to check out who Creative Capital is supporting.

Reader Comments


September 14, 2007 3:23 PM

Here's why creative capital should support me as an artist. I spend so much time designing my website, and building new things for it...Including home produced Music Videos (100% home produced), that I have no time to work in a real capacity in the real world. I know that if I take a job for someone else, it will sap my creativity. You might try checking out my site sometime, its changed, from a publishing venue, to a multi-media venue, thanks to YouTube, my friends at IBM and Microsoft, (who haven't helped all that much except to publish my papers in their R&D forums). By the way, the topics of those papers are Wireless integration, Linux, and Interoperability.
I told you things were going to happen when you published that Web 2.0 article, and they are happening. Its just no one is paying those of us that are doing it. Come on Big Business, stop sending me garbage spam, and give me a real job, like showing you, how to do yours.

Chris Bradley

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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