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A Helpful Guide for Finding Hip, Young Graphic Designers

Posted by: Reena Jana on August 13, 2007

Chronicle Books will soon publish the U.S. version of onehundredat360˚: Graphic Design’s New Global Generation, by Michael Dorrian and Liz Farrelly, this fall. I’ve been flipping through an advance copy of the book, previously published earlier this year in the United Kingdom by Laurence King. As the title implies, it’s a helpful, visual guide to the work of a hundred hip, young graphic designers around the world. Some have already worked with major corporations. Sao Paolo, Brazil-based Fernando Leal, for example, designed motion graphics and Web sites for MTV (in Brazil). Copenhagen’s MASA created eye-catching limited-edition T-shirts for Nike. And New York’s Giampietro + Smith has clients such as General Electric.

The book contains surprises for adventurous companies looking to tap fresh new creative talent. Australia’s forcefeed: swede, for instance, creates gorgeous takes on graffiti- and street-inspired imagery. Also featured are a small selection of stylish small-circulation magazines — such as Los Angeles’ Beautiful/Decay — that some of the designers have created. These publications could be great research tools for corporations looking to spot youth trends early or simply for visual inspiration for internal design staff.

Okay, so the book is a fun selection of ultra-cool graphic design. But it’s also a wonderful resource: an organized index of all of the 100 designers’ contact information and client lists is tucked into the book’s center.



What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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