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It's all about Nokia

Posted by: Helen Walters on July 3, 2007

Sometimes companies, themes or trends just keep assaulting your radar. Today it’s the turn of Nokia, which for no particular reason is turning up everywhere I look. Piers Fawkes of trend analysts, PSFK, sends this video of a recent talk by Timo Veikkola, Future Strategist at Nokia, who talks about the intersection of design, technology and society and explains the company’s process of innovation. It’s a little dry at times but he has some pretty interesting insights.

Then there’s this really interesting survey by another Nokia field researcher, Jan Chipchase, who we’ve profiled on the Innovation & Design channel before. This particular survey looks at where and how people carry their mobile phones. I can confirm that I am one of the 61% of women who has her phone in her bag at all times, and I can also confirm that I am one of the 50% who misses calls as a result. The survey doesn’t tally the accompanying rage of being unable to locate a ringing and buzzing object within a suddenly bottomless handbag, but I would hazard a guess that it rates at about 100%.

We’re off tomorrow. Some Independence something or other. Happy 4th.



What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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