There’s a lot of interesting work happening in the materials arena. A while back, we wrote an article about d3o, a young British company which designed a material which is really flexible but incredibly resilient. It’s been used in a lot of sports equipment, including motorcycle gloves and ski gear — Bode Miller wore a suit in the Turin Winter Olympics, and though he did memorably badly in competition, at least he didn’t hurt himself when he fell. The company is low key but the design is high tech. And now founder Richard Palmer just walked off with Entrepreneur of the Year award, held by Arena magazine and British phone carrier, O2. I’m still waiting on details of what this really means, but in the meantime, check out this video of Palmer explaining the whys and wherefores of his innovation:
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