London’s logo for the 2012 Olympic Games has just been unveiled and it’s, well, a bit odd (also check out the official brand video. It’s all causing quite a rumpus, by all accounts. [UPDATE: The original link I included has now been changed to a more generic brand video, after fears that the first video might trigger epileptic fits in viewers. Other sources in London have been describing the logo as Lisa Simpson performing an act I’m not going to mention here. Nearly every major British media outlet has been running coverage on the ongoing furore. One thing to be said: it’s certainly getting people to think about branding and logo design.]
Designed by Wolff Olins, it’s definitely not your run-of-the-mill ‘reach for the stars’ running man type of logo, nor even ‘we’re all winners together’. It’s more punk than that, which is a bit unexpected, but not necessarily such a bad call. I quite like the wonky man myself. It’s certainly bright and eye-catching. But can it last the distance for the next five years?
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.