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So asks Gene Pressman, former co-CEO and Creative Director of Barneys in his new book, Chasing Cool. The book’s subtitle is “standing out in today’s cluttered marketplace” and it’s full of anecdotes from Pressman’s own career and those of his friends and compadres, many from the worlds of fashion and retail, or industries that rely on buzz and trends to stay afloat. “Great design is simply the personification of its creator,” says hotelier, Andre Balazs. “The idea of luxury can only be the by-product of a quality product,” says former Gucci front man, Tom Ford. The book is a quick, entertaining read that gives insight into the idea that luxury, quality and authenticity can’t be bought.
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.