BusinessWeek Innovation & Design channel

Posted by: Helen Walters on June 1, 2007

As you may have noticed, various design changes have been implemented throughout the site in recent months. We’re taking this opportunity to step back and look hard at our coverage and the structure of the Innovation & Design channel, and I thought I’d use this forum to see what you think. What do we do well? Which types of stories do you really like? What do you hate? What would you like to see more of? Which sub-channels do you find useful? Want more Auto Design? More on gaming innovation? Tell us! Thanks in advance. We’re working hard to make I&D as relevant and impactful as possible. And we’re really listening…

Reader Comments

Steve Melnick

June 1, 2007 10:28 AM

Two elements of innovation and design that are rarely discussed are B2B and service innovation. Most of the examples in the blogosphere and literature are for consumer hard goods.

Specifically for B2B, techniques such as ethnography aren't as easy to use. What oter techniques are being use here.

Services aren't owned and experienced in the same ways as physical goods. Intangibility presents unique challenges that could use a fresh look.

Mark Vanderbeeken

June 1, 2007 12:01 PM

Can you please clean up your rss feed? The URL of this article (and all other articles) shows up as relative links and clicking on them leads to the non existing page of http://innovate/next/archives/2007/06/businessweek_in.html

Helen

June 1, 2007 12:51 PM

Sorry, Mark. How annoying. But that should be easy enough to fix. I have sent a note to our tech guys to see if they can solve the problem.

Helen

June 1, 2007 1:58 PM

Hey Mark -- I'm told the RSS has been fixed. Let me know if you have any more problems. Thanks, H

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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