Two elements of innovation and design that are rarely discussed are B2B and service innovation. Most of the examples in the blogosphere and literature are for consumer hard goods.

Specifically for B2B, techniques such as ethnography aren't as easy to use. What oter techniques are being use here.

Services aren't owned and experienced in the same ways as physical goods. Intangibility presents unique challenges that could use a fresh look.

Can you please clean up your rss feed? The URL of this article (and all other articles) shows up as relative links and clicking on them leads to the non existing page of http://innovate/next/archives/2007/06/businessweek_in.html

Sorry, Mark. How annoying. But that should be easy enough to fix. I have sent a note to our tech guys to see if they can solve the problem.

Hey Mark -- I'm told the RSS has been fixed. Let me know if you have any more problems. Thanks, H