Rob Walker says he makes a real effort to avoid aggressively logoed merchandise. I don’t. But here’s something we have in common. we think this is hot:
I’d carry this anytime over U2’s branded iPod. Maybe it’s because the iPod is prominently situated next to hip-looking vintage t-shirts on Tide’s Web site. Maybe it’s because the iPod giveaway (and it is indeed yet another iPod giveaway) and t-shirt sale is for a good cause: Give loads of hope to New Orleans Today, says the site. (Though I’m not sure what that means on first read.) But more likely, it’s because this iPod is so absurd that it is seemingly making fun of itself. And that’s fashionable.
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.