Category: Xbox Live

Yaris Game ‘Exceeding Expectations’

Posted by: Matt Vella on January 18

A little over three months ago, Toyota (TM) released the first free, “brand-supported” (i.e. advergame) on Xbox Live Arcade. Dubbed Yaris, the light-weight title is a relatively simple dodge and…

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No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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