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Category: Virtual Worlds

FlowPlay Wants You To Join ourWorld

Posted by: Matt Vella on October 22

By Manuel Baigorri Boot up. Log in. And, hop into a virtual world. Sound familiar? The proliferation of virtual worlds and massively multiplayer online games from Second Life to World…

Live from Lively, Google’s New 3D Virtual World

Posted by: Matt Vella on July 09

What if the Web could be more life-like and immersive? It’s a question technophiles have been asking for a while, but Google engineers have finally taken the wraps off their…

A Designer’s Take On Getting A “Second Life”

Posted by: Matt Vella on March 23

An odd aside to start the week: here’s a piece of New York-based designer Daniel Sinisterra’s conceptual work playing on the popular virtual world, Second Life. In Sinisterra’s words: A…

Journeys, The Virtual World As Mashup

Posted by: Matt Vella on February 12

I’m terribly delinquent, but nearly two weeks ago I met with Guy Bendov and Assaf Priel, co-founders of the Tel-Aviv, Israel-based Journeys, an upcoming virtual world with a lot of…

Habbo, 86 Million Strong And Counting

Posted by: Matt Vella on January 29

Timo Soininen, CEO of Sulake, the Finnish company behind the wildly popular virtual world/social networking site Habbo, dropped by BusinessWeek HQ today. He gave my colleague Reena Jana and I…

Real-World Economic Troubles Reach Virtual Proportions

Posted by: Matt Vella on January 26

With the lingering sub-prime mess, credit crunch, market madness, and global mania over economic coupling/decoupling, these are definitely times that try economists’ souls. But, those real-world economic troubles have rippled…

Scion, Most Virtual World-y Brand?

Posted by: Matt Vella on January 18

The whole brand meets Second Life, brand falls in love, brand’s time and money is wasted story is an old one. (My colleagues Reena Jana and Aili McConnon were at…


No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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