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Category: PlayTest

PlayTest: Boom Blox

Posted by: Matt Vella on May 07

Editor’s Rating: The Good: Engrossing realistic physics. Precise motion controls. Cheeky graphics. The Bad: None. Really. The Bottom Line: The best casual gaming has to offer and possibly the best…

PlayTest: Metal Gear Solid Mobile

Posted by: Matt Vella on February 04

Editor’s Rating: The Good: Core gameplay is fun; camera phone integration; stellar graphics; makes waiting for MGS4 slightly easier. The Bad: This snack only makes you more hungry. The Bottom…


No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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