Category: Conferences

EA Represents at LIFT08

Posted by: Matt Vella on January 17

LIFT is a nifty little conference that takes place in Geneva, Switzerland early next month (Feb. 6-8). The gathering’s mission – to “promote discussion about new technologies and their impact…

About

No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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