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Category: Codemasters

Codemasters CEO: We’re The Pixar Of Game Design

Posted by: Matt Vella on February 06

A few weeks back I had the opportunity to sit down and rap with the straight-talking, energetic Rod Cousens, CEO of European game-maker Codemasters. Cousens made some waves a while…

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No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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