Category: Atari

Can Infogrames Pick Itself Up?

Posted by: Matt Vella on January 17

Patrick Leleu, Infogrames (IFGEF) CEO, seems to think so. Earlier today, Leleu told the French newspaper Les Echos the company was on track to stabilize itself by mid-year 2008. It’s…

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No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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