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Category: Activision-Blizzard

Portfolio: Activision CEO Bobby Kotick

Posted by: Matt Vella on April 17

This month’s issue of Portfolio has a nice question-and-answer with Activision (ATVI) CEO Bobby Kotick. The piece, written by Kevin Maney, goes over the basics of how Kotick got into…

Tony Hawk – Time To Innovate?

Posted by: Matt Vella on March 11

Interesting tidbit in USA Today (of all places) about Activision’s (ATVI) plans for the aging Tony Hawk franchise of skateboarding games. The series has been a steady money-maker, selling some…

Playing Guitar Hero With The Sound Off

Posted by: Matt Vella on February 20

Ok, so that headline has very little (nothing?) to do with the subject of this post. However, the visual of silently rocking out in front of the television with only…

Anatomy Of A Merger: Activision-Blizzard

Posted by: Matt Vella on February 01

A recent Securities and Exchange Commission report contains juicy details about the run-up to the merger of Activision (ATVI) and Blizzard Entertainment–owner Vivendi Games that will create the world’s biggest…

WoW Hits The Big 1-0

Posted by: Matt Vella on January 22

Blizzard Entertainment announced today that its juggernaut MMO, World of Warcraft, has reached 10 million subscribers. The announcement is a note to would-be competitors – listen up Age of Conan,…

All That Head-banging Nets $1 Billion

Posted by: Matt Vella on January 22

The NPD sales figures keep on giving: News yesterday that the Guitar Hero franchise has rocked out to the tune of $1 billion, with sales of some 14 million units…


No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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