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How Netflix Streaming on Xbox 360 Works

Posted by: Matt Vella on July 22

One of the most exciting announcements out of this year’s E3 was the deal to bring near-instant streaming movies from Netflix to subscribers with an Xbox 360. The arrival of the long-rumored deal later this fall will add another plank to the Microsoft console’s media platform. The company has released a short preview of how exactly the service will work. Netflix subscribers will be able to access movies from their web accounts and — from this tech demo, at least — it seems to work almost as quickly as the PC client currently available. Check it out:

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No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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