Posted by: Matt Vella on July 10
It’s the end of the (mobile) world as we know, and I feel fine. Check it out. The wait is almost finally over. You can buy new iPhone and iPod touch applications and games as well as download free titles though you won’t be able to experience them until the devices’ software is upgraded tomorrow. Still, steaming hot off the digital presses, Apple’s AppStore stands ready to revolutionize mobile gaming.
No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.