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Posted by: Matt Vella on June 06
Sometimes more is better. Metal Gear Solid 4 designer Hideo Kojima and Japanese fast-fashion retailer Uniqlo are collaborating in celebration of the June 12 release of the latest sequel in the stealth action franchise. Uniqlo has commissioned well-known designers to develop a series of t-shirts that feature insider jokes from the game. LOGAN, Power Graphixx, and the Kusano Design Office created the designs. These three will only be available at the company’s flagship store in NYC. Better yet, on June 12 Hideo Kojima will be at the SoHo store, promoting the game. I. Am. In. Heaven.
No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.