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Posted by: Matt Vella on June 17
Electronics Arts’ $2 billion take-over bid for Take-Two Interactive has gotten so absurdly dramatic I wonder whether it’s all finally going to end up in an estate lily pond, Dynasty-style. (Which company is Linda Evans and which is Joan Collins is still up for debate.)
For those keeping score, EA’s third deadline was today. Newsweek, Forbes, and the intrepid Leigh Alexander over at games blog Kotaku round out the coverage of the possible twists and turns of the deal going forward. But for now, the stalemate seems to be destined to continue. This morning EA extended the deadline for its acquisition until July 18th. Despite the success of Grand Theft Auto IV, which Take-Two publishes, EA is not upping its offer price. Strauss Zelnick, Chairman of the Board of Take-Two, meanwhile, shot back this morning, issuing a statement saying “Their proposal still significantly undervalues Take-Two, a fact that is reflected in the overwhelming number of stockholders who still have not tendered their shares.”
And on it goes…
No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.