Microsoft’s Xbox 360 HitsThe Big 1-0

Posted by: Matt Vella on May 14

xbizox.jpgJust as the bitterly-fought race for the Democratic presidential nomination comes to an end, the tit-for-tat of the console race between Sony and Microsoft is heating up.

Microsoft is taking another victory lap in the ever-heated race for console dominance. The company announced today that it was the first maker to have reached 10 million console sales in the United States during this generation of hardware. The company has sold about twice that number of Xbox 360’s worldwide and has some 12 million members using its Xbox Live online service.

The announcement comes hot on the heels of the mega-release of Grand Theft Auto IV, which split sales between Microsoft’s system and Sony’s Playstation 3 approximately 60/40. Don Mattrick, Microsoft’s senior vice president of the company’s Interactive Entertainment Business, issued a statement making the point succinctly:

“History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are…positioned to set a new benchmark for the industry.”

Perhaps. But, with the two biggest releases – Halo and, now, Grand Theft Auto – in the rear-view mirror, the fight seems long from over. Expect Sony to fire back shortly.

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About

No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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