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Take-Two Shares Up, Wonder Why?

Posted by: Matt Vella on April 29

Rockstar’s epic Grand Theft Auto IV is out and — by all initial accounts — brilliant. (Our review is forthcoming.) Initial reviews are nearly entirely positive and as a consequence, surprise, surprise, Take-Two Interactive’s shares are flying high. Two big questions remain: (1) how big exactly will opening day be? and (2) how will this affect Electronic Arts’ play for GTA’s maker? During mid-day trading today, Take-Two’s share price was up slightly above EA’s $26 per share offer. More to come…

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No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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