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Posted by: Matt Vella on April 17
In this week’s magazine, we take a look at — surprise — the game industry’s changing demographics. The video game industry is in mid-revolution. Sales are getting a boost from an influx of older players as teenagers take a shrinking slice of the market. And of course, gaming software sales hit record levels in 2007, primed by the introduction of new machines.
So, who are “wii” today? Gamers are on average older than in the past.
Hardware helped. Debuts of game machines help drive software sales. Over the past decade sales of games have grown at an annual rate of 8%.
And, the scores got higher. In the past year, game makers have beaten the S&P 500, which is down about 9.5%.
No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.