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Posted by: Matt Vella on March 21
With the end of a nutty week rapidly approaching and thoughts of my weekend “play”-list bubbling, I can’t help but look ahead to next week. On Mar. 25, Sega (SGAMY) is due to drop it’s much-anticipated Viking: Battle for Asgard, a blood-soaked combat epic based on Norse mythology.
Normally, the concept wouldn’t do much for me. But, Sega showed my colleague Doug MacMillan and I a late-stage build of the game several weeks ago, which impressed us both – despite the presence of several as-of-yet undisclosed future titles all around us. The game adeptly recreates the gargantuan battle scenes from movies like Braveheart and, more explicitly, The Lord of the Rings.
The game’s cinematic quality is unbelievable. There seem to be thousands of characters on screen at a time, giving the action sequences an operatic quality so-far unseen in most games. The game also eerily recreates the tones and colors of Goya or Velázquez. With development for next-generation so far along already, it begs the question: what will they do next?
No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.