A Designer’s Take On Getting A "Second Life"

Posted by: Matt Vella on March 23

An odd aside to start the week: here’s a piece of New York-based designer Daniel Sinisterra’s conceptual work playing on the popular virtual world, Second Life. In Sinisterra’s words:

A web experience where players can engage in a fictional or virtual experience and craft their life to their liking, and skill sets. “GET A SECOND CHANCE” is a concept where you can correct real life’s little mishaps.

Check out Sinisterra’s site for more, including racier posters titled “Malpractice” and “Teen mistake,” here.


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No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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