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Say Hello To B-Dub’s Innovation Index

Posted by: Matt Vella on February 11

innovationindex.gifLast Friday BusinessWeek’s Innovation and Design channel launched a new stock index in cahoots with Standard & Poor’s to track the day-to-day performance of the world’s most innovative companies. According to who is this collection of the world’s top innovators, you ask? Well, us. The annual Most Innovation Companies list produced by BusinessWeek will be the basis of the S&P/BusinessWeek Global Innovation Index going forward. To read more about the index, check out this introductory piece, this explication from Innovation Chief Bruce Nussbaum, or this note from Editor-in-Chief, John Byrne.

It’s no surprise to me that two of the big three game-makers, Microsoft (MSFT) and Sony (SNE), are on the list. (Obviously, both have their hands in a very broad range of ground-breaking products and services.) But what is a bit startling is the number of companies on the list with important links to the games industry, some admittedly more vital to the bottom line than others. Still, I’m looking at you Disney (DIS), Dell (DELL), IBM (IBM), Intel (INTC), and Wal-Mart (WMT). Check out the index; until S&P drums up a similar product specifically for games companies, this list it seems will stand in well enough.

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No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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