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Journeys, The Virtual World As Mashup

Posted by: Matt Vella on February 12

JOURNEYS.gifI’m terribly delinquent, but nearly two weeks ago I met with Guy Bendov and Assaf Priel, co-founders of the Tel-Aviv, Israel-based Journeys, an upcoming virtual world with a lot of promise. The game, which should roll out sometime this summer, is premised on traveling around the world, meeting friends, and sharing travelogues. Think of it as a kind of cross between the map-based travel sequences in Indiana Jones and your post-graduate romp through Europe. (My description, not the company’s.)

Bendov and co. aren’t ready to release screens just yet, but I have a feeling postcards like this one may be in the promotional plan. What I found particularly interesting is the way Journeys effectively mashes up some big trends and technologies – the new fascination with digital maps like Map Quest or Google (GOOG) Earth, the whole GPS craze, and the boom in travel – that people play with out of natural curiosity or pre-vacation distraction. These trends aren’t games but they have game elements, which could help Journeys gain traction with a more casual type of user that may be otherwise put off by the hardcore Second Life type of worlds or the cartoony, kid-friendliness of a Habbo. It remains to be seen how the final product will turn out, of course, but at the moment it looks like the fundamentals are there.

Until then, keep an eye on the project’s website and interesting travel-oriented blog they write.

Reader Comments

Elmer Alinsog

October 8, 2008 11:54 PM

Travel 2.0 Mashery:

Travel 2.0 Mashery is a Travel 2.0 | Strategy + Business' own extended definition and vision of Travel 2.0 as coined by Philip C. Wolf, President and CEO, PhoCusWright Inc. Travel 2.0 Mashery is meshing up the Travel 2.0 | Strategy + Business team’s collective years of experience from traditional travel distribution method to online distribution strategies; combined with our best-of-breed emerging travel & tourism technology automation portfolio, from third-party global partners network as well as our own proprietary travel portal builder called Mashlabs.Travel.

Thank you for your interest. This blog is no longer active.



No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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