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EA-Take-Two -- Our Take

Posted by: Matt Vella on February 25

It’s all about the games. Electronic Arts’ (ERTS) $2.1 billion gambit to acquire Take-Two Interactive Software (TTWO) is a bid to further expand its portfolio of lucrative games by taking control of the blockbuster Grand Theft Auto series as well as popular sports titles including games based on the exclusive Major League Baseball franchise. Read the rest

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No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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