Posted by: Matt Vella on February 11
Yes, everyone may be talking up the news and happenings coming out of the D.I.C.E. Summit in Las Vegas – I’ve found The Escapist’s coverage particularly good – but some insanely interesting ideas also came out of the LIFT conference held early last week in Geneva, Switzerland. I don’t want to crush too hard on Electronic Arts’ (ERTS) Mythic Entertainment division, but Creative Director Paul Barnett’s talk at the show about MMO’s is one of the most non-geek accessible I’ve ever heard and it manages to smartly analogize the games industry to both films and Las Vegas without being heavy handed. It’s also funny. Check it out below as well as all the other talks here.
No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.