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19 Minutes 45 Seconds Worth Sitting Still For

Posted by: Matt Vella on February 11

Yes, everyone may be talking up the news and happenings coming out of the D.I.C.E. Summit in Las Vegas – I’ve found The Escapist’s coverage particularly good – but some insanely interesting ideas also came out of the LIFT conference held early last week in Geneva, Switzerland. I don’t want to crush too hard on Electronic Arts’ (ERTS) Mythic Entertainment division, but Creative Director Paul Barnett’s talk at the show about MMO’s is one of the most non-geek accessible I’ve ever heard and it manages to smartly analogize the games industry to both films and Las Vegas without being heavy handed. It’s also funny. Check it out below as well as all the other talks here.

Reader Comments

tom reust

March 14, 2008 01:46 PM

He's a superstar.


March 15, 2008 05:19 PM

Best 20 minutes I spent all week.


March 17, 2008 06:40 PM

20 minutes of totally Paul... Allways seam speeded and allways as fun :P


March 18, 2008 02:05 PM

seems like his jokes didn't hit.... : /


March 23, 2008 07:56 PM

Paul is brilliant. Great Speech! Listen to the Man he can teach you some :0
Whhhaagghhh - sorry

Thank you for your interest. This blog is no longer active.



No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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