Up Next: Game Thinking

Posted by: Matt Vella on January 29

BusinessWeek’s Jessie Scanlon has just written a great piece titled Rules of the Game about the emerging trend of game thinking, “applying game features to nongame consumer applications.” Gabe Zichermann, the man behind Rmbr.com, one of the main subjects of Jessie’s article, calls the resulting products “funware.” This is a major front in the serious games phenom. Check it out.

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About

No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.

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