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Posted by: Matt Vella on January 24
A Fox News spokesperson responded to Electronic Arts’ (ERTS) criticism of the channel’s Live Desk program, which it says misrepresented the Mass Effect game in a segment earlier this week. The Fox spokesperson said:
Fox News Channel has extended several invitations to EA for a company representative to appear on Live Desk to discuss Mass Effect and the segment that aired on Monday. We have recieved no response.
While the segment did clumsily mischaracterize the slight sexual content in the best-selling Xbox 360 game (check it out here), it’s hard to see the point of this back and forth. On first blush, it seems more useful to EA than harmful — the flap is drumming up press and clearly signals to investors and competitors that the company, under new management, will not lay down for unwarranted criticism. However, in a hyper-sensitive post-Hot Coffee world, maybe EA is right to press the issue.
No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.