Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Posted by: Matt Vella on January 24
Dr. Andrew Hudson-Smith, a professor at the University College London, is attempting to recreate the city of London using the hit PC game Crysis’ mod tools. The so-called Digital Urban project is mashing up Google Earth, Google SketchUp, and the stellar Crysis game engine to hopefully recreate the English capitol, in real-time 3D. (Video below.)
A few weeks ago, I wrote about mega-architectural firm HKS using Epic Games’ Unreal 3 engine to help it market its largest, most complex and expensive projects. Tools from the worlds of graphic design, special effects, and, yes, games are bleeding together to create fascinating new projects. This is one more example.
No longer child's play, the booming global games market is worth billions of dollars. In Games, Inc., BusinessWeek Innovation writer Matt Vella and Tokyo correspondent Kenji Hall analyze emerging business trends in video games and interactive entertainment. They’ll examine everything from button-mashing, chart-topping, console games to serious games commissioned by big corporations to train staff. They’ll also map the evolution of expansive virtual worlds and go behind the strategies at companies that are turning play into big business.