Brand Equity

Viewpoint

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ROI Doesn't Mean 'Return on Ignorance'

Too many companies are diving into social media without thinking a project through. Brian Solis has some thoughts on a better way to use these new tools

 

Featured Blog

Generation Y has already upset plenty of media businesses with its unconventional consuming habits. Another sector may be about to get smacked—cable and satellite television.

Michael Arndt, NEXT: Innovation Tools & Trends

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Insight

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Tony Hsieh: Redefining Zappos' Business Model

How the founder of Zappos, amid the dot-com bust, revamped the company from a drop and ship operator to an e-tailer

 

Media

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Tyler Brûlé, Media Maverick

Canadian-born Tyler Brûlé's magazine, Monocle, challenges just about every piece of received wisdom about what works in media these days

 

Debate Room

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School Kids, Ax the Social Networking

For students, social networking sites have no educational value due to the inherently truncated, shallow nature of communication on them. Pro or con?

 

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Top Stories

Kate Spade's Got a Brand New Bag

Designer Deborah Lloyd is infusing the brand with her quirky sensibility, making it younger and more hip

Fashion Retailer Asos Sets Up Shop on Facebook

The U.K. clothing site is the first European fashion retailer to open an e-tailing outpost inside the social network

Why Ken Is the New Babe-Magnet in Toyland

Barbie's "arm candy" is finally getting some attention of his own

Gap's High-Risk Management Shakeup

The sluggish retailer taps new management and an ad agency in hopes of turning around its U.S. brand

House Parties with a Commercial Twist

Big companies try in-home parties to generate buzz for their brands

Marketing

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Landon Donovan: Mexican Marketers' Bad Guy

The U.S. soccer superstar is a stereotypical villain in TV ads for Grupo Televisa's Gana Gol lottery game

 

Brand Insight

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Hard Choices: Ian Schrager

The father of the boutique hotel reflects on deciding not to brand, working with Marriott, and stopping rivals from stealing his ideas

 

IN YOUR FACE: Innovation Roadblocks

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Reader Noah Writes:

"Unfortunately, people with the checkbooks are afraid of the unknown."

 

Innovation Top Story

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Can Computers Pick the Next Big Thing?

They can, to a point—but human interaction can't be reduced to algorithms

 

Featured Special Report

The 50 Most Innovative Companies

For the first time since Bloomberg Businessweek began its annual Most Innovative Companies ranking in 2005, the majority of corporations in the Top 25 are based outside the U.S.

Table: The Innovation Leaders

Innovation Close-up: HTC

Innovation Close-up: LG Electronics

What Executives Make of Innovation

More Special Reports…