Brand Equity

Featured Book Review

How P&G Pampers New Thinking

CEO Lafley lays out the principles of innovation that turned around his company and can fire growth anywhere

Podcast: Innovation of the Week

Creating Open Brands

Dr. Nita Rollins, co-author of the book The Open Brand, assesses some companies that are embracing the potential of the web and user-generated content to create compelling marketing campaigns

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Featured Blog

Many people are anti-brand to a point. They relentlessly buy generic products. They skip every TV commercial they can. They also say that they don't vote based on ads they see. I'm not buying it.

—David Kiley, Brand New Day

Special Report

Best Global Brands

Scour this year's list of the 100 Best Global Brands. Look behind the rankings. Read exclusive interviews with the CMOs of companies including Google and McDonalds. All this—and more

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Special Report: Customer Service

The 2008 Winners

Overall, customer service has dipped, perhaps a victim of spending cutbacks. But there's good news, too

Design Directory

BW Innovation Job Board

Hundreds of job openings with design-driven companies.

• New Business Development Director

  Confidential srch 10272  |  New Jersey & New York City, New York

  Posted: May 8

• Head - Design Engineering

  Tata Elxsi Ltd  |  London, United Kingdom

  Posted: May 8

• Leader for Interaction Design MA programme

  Umeå University, Umeå Institute of Design  |  Umeå, Sweden

  Posted: May 8

>> View All Jobs

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