Brand Equity

Anatomy of a Brand

Campbell's: Not About to Let the Soup Cool

The recession has proved a boon, but to stay dominant the company is launching new products and wooing the Russian market

Featured Blog

After months of planning, Kraft finally made its move on Nov. 9 for British candy maker Cadbury. Unfortunately for the Northfield (Ill.)-based food giant, Cadbury's reply was short and sweet: 'Thanks, but no thanks.'

—Mark Scott, Europe Insight

VIEWPOINT: Burt Helm and Tom Lowry

Blasting Away at Product Placement

Critics consider the practice stealth advertising—and are pressuring the FCC for tougher regulation

Viewpoint: Beth Comstock

A Marketer Is a Terrible Thing To Waste

Beth Comstock, chief marketing officer and senior VP at GE, explains how marketers can help rebuild the economy

Podcast: Innovation of the Week

Building Brands You Can Trust

"Be helpful, be consistent, be everywhere," advises Chris Brogan, co-author of Trust Agents, a book of advice for those looking to navigate the world of social media and marketing to build sustainable brands.

A Brief History of Blogs

How a form of grassroots communication led to the likes of YouTube and Facebook, and transformed the media landscape

Insight: Jeneanne Rae

New Thinking about Consumer Marketing

By paying attention sooner and more often, companies stand a better chance of keeping their customers satisfied

Design Directory

BW Innovation Job Board

Hundreds of job openings with design-driven companies.

Business Development Manager � Medical
Design+Industry | New York, New York
Posted: Oct 15
Product Development Company seeking Business Development Professional
Radius Product Development | Chicago, Illinois
Posted: Oct 2
Design Project Manager/Producer
MOTO Development Group | San Francisco, California
Posted: Oct 9

>> View All Jobs

BW Mall - Sponsored Links

Let Us Hack You. Before Hackers Do! It’s Finally Here – The Cenzic Website HealthCheck. FREE. Request Yours Now!
Applicant Tracking System Complete Talent Platform, including Applicant Tracking, Onboarding, CRM and more
IT HelpDesk & Customer Support Software Internal IT HelpDesk Software with Asset Mgmt. Customer Support Software with Account & Contact Mgmt
Help Desk Software by IssueTrak Easy to use, customizable, powerful and flexible. Free online demo. Try it now!
Email Marketing with iContact New Businesses are shifting their marketing spend to email marketing: Are you?
Buy a link now!