Brand Equity
Featured Book Review
How P&G Pampers New Thinking
CEO Lafley lays out the principles of innovation that turned around his company and can fire growth anywhere
Podcast: Innovation of the Week
Creating Open Brands
Dr. Nita Rollins, co-author of the book The Open Brand, assesses some companies that are embracing the potential of the web and user-generated content to create compelling marketing campaigns
Featured Blog
—David Kiley, Brand New Day
Special Report
Best Global Brands
Scour this year's list of the 100 Best Global Brands. Look behind the rankings. Read exclusive interviews with the CMOs of companies including Google and McDonalds. All this—and more
Special Report: Customer Service
The 2008 Winners
Overall, customer service has dipped, perhaps a victim of spending cutbacks. But there's good news, too
Design Directory
BW Innovation Job Board
Hundreds of job openings with design-driven companies.
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New Business Development Director
Confidential srch 10272 | New Jersey & New York City, New York
Posted: May 8
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Head - Design Engineering
Tata Elxsi Ltd | London, United Kingdom
Posted: May 8
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Leader for Interaction Design MA programme
Umeå University, Umeå Institute of Design | Umeå, Sweden
Posted: May 8
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Top Stories
McDonald's Specialty Coffee Kick
Jan Fields is the confident dynamo behind McDonald's push into specialty coffees. She says it's ready
At Best Buy, Marketing Goes Micro
Returning military? Polish speakers? No niche is too small for local stores to identify and target
Converse's All-Star Image
The century-old sneaker maker has been undergoing an overhaul since it was bought by Nike. The new global VP for footwear talks about the classic retro shoe
How to Build Brand Friendship
To create a truly powerful brand, you need to establish a sense of belonging, friendship, and dependability between product and customers
Advertising: The Bottom Line
For the second year in a row, BusinessWeek joined the Effie Awards to get the lowdown on the ad industry
Brand Strategy
Get the Most Out of Your Ad Agency
Wolff Olins' Intuitive Branding
He Works Hard for the Money
Xerox Gets a Brand Makeover
Struggles of a Mad Man
The American Green House
Brand Profiles
The Icelander Who Wants Saks
LG Bets Big on TV Design
Vente-privee.com Refashions Closeouts
Philips' Lightbulb Moment
Steppenwolf's Dramatic Arc
Dove (D)evolution
Industry Trends
Carbon Confusion
The State of Indian Design
The Death of Mass Luxury
Beware the Advertising Pretest
Little Green Lies
Haggling Starts to Go the Way of the Tail Fin
This Is Your Brain on Advertising
The Big Record Labels' Not-So-Big Future
Marketing
An Ad Man Tests the Limits
A Boom in Political Advertising
What You Really Want to Buy
NBC: Blindsided by Notre Dame
Facebook: Marketers Are Your 'Friends'
So Many Ads, So Few Clicks
Other Innovation and Design Stories
The World's Most Innovative Companies
Speedo: Innovation in the Aqua Lab
Starbucks' Retro Logo
Obama: $1 Million in a Minute
Gaming Trends 2008
Media Centric
Taking Ads to a Whole Nuttier Level
Wexley School For Girls is actually an ad agency, though it has its own fight song
IN YOUR FACE: SOCIAL NETWORKING BLAHS?
Reader Laura Writes:
"I am on every social network going, and each plays a part in my life whether it is social or business."
Read the Story and Tell Us What You Think
Debate Room
Internet Ads: Irritating, Ineffective
The advertisements that appear on Web sites are a nuisance for readers and a false economy poised to fall to Earth. Pro or con?
Anatomy of a Brand
Starbucks' Retro Logo
How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill for the brand
Slide Show: Michael Jordan's Back (Again)
Web Watch
Web Design of the Times
Khoi Vinh has emerged as a leading critical voice in the evolving discipline of web information design. He talks about the challenges of integrating traditional and internet design
Innovation Top Story
Why GE Is Getting Out of the Kitchen
Stoves, refrigerators, and other appliances used to be the core of General Electric's business. But now the hot growth is elsewhere
Slide Show: Selling Off the Core Business
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