Brand Equity

Featured Book Review

image of columnist

How P&G Pampers New Thinking

CEO Lafley lays out the principles of innovation that turned around his company and can fire growth anywhere

 

Podcast: Innovation of the Week

image of columnist

Creating Open Brands

Dr. Nita Rollins, co-author of the book The Open Brand, assesses some companies that are embracing the potential of the web and user-generated content to create compelling marketing campaigns

 

Featured Blog

Many people are anti-brand to a point. They relentlessly buy generic products. They skip every TV commercial they can. They also say that they don't vote based on ads they see. I'm not buying it.

David Kiley, Brand New Day

Post a Comment

Special Report

image of columnist

Best Global Brands

Scour this year's list of the 100 Best Global Brands. Look behind the rankings. Read exclusive interviews with the CMOs of companies including Google and McDonalds. All this—and more

 

Special Report: Customer Service

image of columnist

The 2008 Winners

Overall, customer service has dipped, perhaps a victim of spending cutbacks. But there's good news, too

 

Design Directory

BW Innovation Job Board

Hundreds of job openings with design-driven companies.

>> View All Jobs Post A Job

BW Mall - Sponsored Links

Top Stories

McDonald's Specialty Coffee Kick

Jan Fields is the confident dynamo behind McDonald's push into specialty coffees. She says it's ready

At Best Buy, Marketing Goes Micro

Returning military? Polish speakers? No niche is too small for local stores to identify and target

Converse's All-Star Image

The century-old sneaker maker has been undergoing an overhaul since it was bought by Nike. The new global VP for footwear talks about the classic retro shoe

How to Build Brand Friendship

To create a truly powerful brand, you need to establish a sense of belonging, friendship, and dependability between product and customers

Advertising: The Bottom Line

For the second year in a row, BusinessWeek joined the Effie Awards to get the lowdown on the ad industry

Media Centric

image of columnist

Taking Ads to a Whole Nuttier Level

Wexley School For Girls is actually an ad agency, though it has its own fight song

 

IN YOUR FACE: SOCIAL NETWORKING BLAHS?

image of columnist

Reader Laura Writes:

"I am on every social network going, and each plays a part in my life whether it is social or business."

 

Debate Room

image of columnist

Internet Ads: Irritating, Ineffective

The advertisements that appear on Web sites are a nuisance for readers and a false economy poised to fall to Earth. Pro or con?

 

Anatomy of a Brand

image of columnist

Starbucks' Retro Logo

How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill for the brand

 

Web Watch

image of columnist

Web Design of the Times

Khoi Vinh has emerged as a leading critical voice in the evolving discipline of web information design. He talks about the challenges of integrating traditional and internet design

 

Innovation Top Story

image of columnist

Why GE Is Getting Out of the Kitchen

Stoves, refrigerators, and other appliances used to be the core of General Electric's business. But now the hot growth is elsewhere