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Categories: storytelling

Deborah Tannen Teaches Us How To Frame Questions, Problems, Stories--and Ourselves.

Posted by: Bruce Nussbaum on February 22

When it comes to innovation, framing the problem is often the most important part of the process leading to the design of a unique, game-changing, paradigm-shifting solution. You hear the...

An unorthodox idea.

Posted by: Bruce Nussbaum on September 23

Storytelling is hot in the business world. Apple, Nike, Sony, BMW and Starbucks get it's importance. Proctor & Gamble and American Express are pretty much getting it. And General...

About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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