Categories: JetBlue

How JetBlue Can Recover.

Posted by: Bruce Nussbaum on February 19

It breaks my heart to see JetBlue blow it but there are simple ways the airline can win back the hearts of its devoted customers. Clearly, long-term, it has to...

JetBlue Rocks The Outsourcing Argument.

Posted by: Bruce Nussbaum on October 18

We've all heard the economic arguments about outsourcing--the good, the bad and the ugly ones. A most compelling point is that outsourcing is a deflation phenomenon. It's all about cutting...

About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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