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Categories: ford design

More on Ford design and innovation.

Posted by: Bruce Nussbaum on November 01

This was just sent to me by someone who covers the automotive industry who requested anonymity. It's pretty shocking and certainly explains why Ford's Mary Ann Wright doesn't like criticism...

Is Ford Innovative? Part Two.

Posted by: Bruce Nussbaum on November 01

I received the following email from Mary Ann Wright, Director, Sustainable Mobility Technologies and Hybrid Vehicle Programs, at Ford. She is plenty mad at me for the previous post questioning...

Is Ford Innovative?

Posted by: Bruce Nussbaum on October 31

I opened my Wall Street Journal this morning (yes, I still do that) and there is a two-page ad spread with Bill Ford at a podium and his words on...


Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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