Categories: ethnography

Two Great Movies--Avatar and Geronimo

Posted by: Bruce Nussbaum on December 31

If you loved Avatar, as I did, and want to see a real-life narrative of a similar conflict, take out Geronimo. West Studi, who lends his voice to the village...

The Sarah Lacy/Mark Zuckerberg Fiasco Has Deep Meaning For Social Media.

Posted by: Bruce Nussbaum on March 12

I just got back from Death Valley and was hoping to share some deep thoughts about our future but everyone is yakking about the Zuckerberg/Sarah Lacy interview fiasco (and the...

Intel Vs. The $100 Laptop For The Bottom of The Pyramid.

Posted by: Bruce Nussbaum on March 30

While there has been tons of coverage of the $100 laptop for rural Asian villages sponsored by famous Nicholas Negroponte, Intel is rolling out an alternative to that $100 PC...

Ethnography is the new Core Competence

Posted by: Bruce Nussbaum on February 22

Ethnography is hot. You expect the P&G's, Nikes, Philips' and Apples of the world to do it since they are so directly linked to consumer wants and needs. But Intel,...


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