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Categories: ethnography

Two Great Movies--Avatar and Geronimo

Posted by: Bruce Nussbaum on December 31

If you loved Avatar, as I did, and want to see a real-life narrative of a similar conflict, take out Geronimo. West Studi, who lends his voice to the village...

The Sarah Lacy/Mark Zuckerberg Fiasco Has Deep Meaning For Social Media.

Posted by: Bruce Nussbaum on March 12

I just got back from Death Valley and was hoping to share some deep thoughts about our future but everyone is yakking about the Zuckerberg/Sarah Lacy interview fiasco (and the...

Intel Vs. The $100 Laptop For The Bottom of The Pyramid.

Posted by: Bruce Nussbaum on March 30

While there has been tons of coverage of the $100 laptop for rural Asian villages sponsored by famous Nicholas Negroponte, Intel is rolling out an alternative to that $100 PC...

Ethnography is the new Core Competence

Posted by: Bruce Nussbaum on February 22

Ethnography is hot. You expect the P&G's, Nikes, Philips' and Apples of the world to do it since they are so directly linked to consumer wants and needs. But Intel,...


Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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