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Categories: co-creation

Bad Co-Creation.

Posted by: Bruce Nussbaum on March 10

Steve Portigal cracks me up with this: I.R.S. Letting Tax Lawyers Write Rules - “it’s the fox designing the hen house” When co-creation is not such a good thing?...

Home Depot Gets Back To Co-Creating With Its Customers.

Posted by: Bruce Nussbaum on February 12

Frank Blake is taking Home Depot back to its roots as provider of tools and solutions to average people and these new ads, while a little schmaltzy as they say...

CES and Macworld--Where Consumers Become Producers

Posted by: Bruce Nussbaum on January 07

The avalanche of stuff--and I do mean stuff--coming out of the Consumer Electronics Show in Las Vegas is overwhelming but one trend is clear to me: companies that want to...


Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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