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Categories: brands

Business Week For Sale--Two Business Models For The Future

Posted by: Bruce Nussbaum on July 14

My beloved Business Week magazine, my professional home for decades, is for sale and people are asking me, as an insider, what new owners should do to keep the brand...

The Republicans, Airbus and Wal-Mart--How Big Brands Blow It.

Posted by: Bruce Nussbaum on November 08

It's startling to see how powerful, established brands can make such enormous mistakes that loyal customers begin to doubt and leave them. Usually, they forget to stay in touch with...

The FAA Can't Spell. It Hurts The Brand And It Scares Me.

Posted by: Bruce Nussbaum on October 04

Thanks again to Diego at Metacool for pointing out the fact that the FAA website is full of spelling errors that erodes a brand that we count on for our...

The fragility of The New York Times brand name.

Posted by: Bruce Nussbaum on October 16

Credibility, transparency, reliability and performance are all critical to maintaining brand trust and all appear to be in jeapordy at The New York Times over the Judy Miller episode. We...


Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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